Tuesday 20 September 2016

Fitspo fashion

Recently, we have seen a new trend that is a little bit different to normal. Rather than some form of clothing that is now 'in', having graced the catwalks of high fashion (think the pink coat trend a few years ago) this one is about when you wear your clothes. A number of celebrities and models have been channelling a look that more and more women are following: gym wear as outerwear.
Supermodel Gigi Hadid
Whereas once upon a time, leggings, trainers and a Nike vest were a symbol of going to or indeed returning from the gym (depending on the levels of sweat and the degree of face redness), now, the look is frequently being used as a go-to outfit for other occasions. Fitspo fashion is becoming a thing. Grabbing a coffee with friends? This look is totally suitable.

Perhaps it's because of the launch of extra cool gym wear by the likes of Fabletics and Sweaty Betty. Often costing a fair amount, to limit this to just one hour on the cross-trainer where your next door neighbour and (if lucky) a hot guy might see it, seems, well, a bit of a waste. And with the likes of Gigi Hadid, the Kardashians and Joan Smalls frequently seen out and about in sportswear, why not?

Sweaty Betty, Shanti Padded Yoga Bra, £40
And another thing. Is it me or is there something quite empowering about this look? It shouts active and confident. Indeed, the first outfit we saw Taylor Swift in, following her break up with Tom Hiddleston, was a sports one - albeit she was actually going to workout. It's also typically flattering. The companies design these lycra bid gear with the female shape in mind, offering some essential support built into their sports bras. (Which, by the way, are *so* much comfier than normal bras...)

Fashion (fitspo) goals
Is this something I'll be doing all the time? Goodness no. Sacrificing 95% of my wardrobe for a sporty look is not going to happen anytime soon. But popping out to the shops? Maybe next time I'll grab my running leggings and trainers, over my jeans and boots.

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