Monday 16 January 2017

Why fashion is art


The term 'Fashion' and what it encompasses is often thought to be a somewhat frivolous affair. Surface level. Image orientated. No depth. After all, clothes are just pieces of material to be worn, right?

Yet I would have to disagree. The fashion industry often gets a bad stick - think diva-like attendees at catwalk shows or unhealthy models. Sometimes, it feels as if the clothes themselves take a back seat - a funny paradox given they are the centre-piece.

Thing is, every item of clothing has a story. And that story begins with a concept. Just like a painting, there is the initial idea, the planning, the inspiration. Think about beautiful, Egyptian inspired dresses with Aztec print. Or glimmering, sheer tops inspired by starry summer nights. Even a simple sweater may have been inspired by another decade, such as 60's neon's or 70's stripes.

Image: Pinterest
And just like music, another art-form, fashion repeats itself. It is always growing, changing. Yes, it's a fast-paced industry. But it's also an inspiring one. Whilst away in Geneva, I walked into the Dior store and found myself lost in that exact same feeling you have in a gallery - the clothes were that wonderful, original & awe-inspiring. The skill that goes into them, from design to finish, shouldn't be under-estimated.

Fashion takes from other cultures, ages, art-forms. There's so much scope, so much to play with.
I think that's why I have, and always will be, passionate about the area.

Smaller businesses also bring a story to the clothing. The unique jackets by The Design Studio, started by a mother & daughter who I met last year, is just one example of the artistry and history that can lie behind a piece of clothing.

So next time you pick up that jacket, top or blouse, look for the art in it and the depth to it - because believe me, it's there.

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