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The demand for personal shoppers is on the rise - for many, it's a full time job. Selfridges, House of Fraser and other luxury department stores have them. Retailers like Topshop are also rolling out the service, offering options such as 'The Big Event' to 'The Wardrobe Overhaul' (both free of charge).
So, what should you look for when deciding to hire one?
They have experience
Just as personal trainers have experience in fitness, personal shoppers should have experience in fashion. Do your research and ensure they know what they're talking about. Expect higher prices for those more established.
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A personal shopper should contact you before the appointment day to ask about the event (if any), your style, what you like/don't like wearing and your key personality traits. They should then have options waiting for when you arrive.
They listen
A good personal shopper will listen to you and be genuinely interested in what the clothes are intended for - whether it's your new career or a best friend's wedding. Friendly rapport is key.
They're diplomatic
Even with their expertise, not everything they choose will look good on you. Rather than a blunt response, lines like 'We can do better' or 'Let's experiment a bit more' will stop you feeling awkward and make the process all the more enjoyable.
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Really good personal shoppers will offer complimentary drinks and snacks (especially those working for luxury retailers). Free prosecco? Yes please.
They don't pressure you
The last criteria - and possibly the most important. You should never feel pressured to buy throughout the experience, or at the end. If you aren't happy, walking away empty-handed should feel a plausible option. Remember, a personal shopper is there to advise, not sell.
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